
North West housebuilder Northstone
is developing a plan to build up to 400
new homes on land close to Hollywall Lane in
Sandyford, Stoke-on-Trent.
The new scheme will provide high quality, modern,
energy-saving homes for local people, 40% of which
will be affordable homes – that’s homes offered at
below market prices to people who cannot afford to
buy or rent a home on the open market.
The development will include significant areas of
public open green space for the community, parking
spaces for all the homes, and children’s play facilities.
We are keen to hear what you think about the
proposed development and are launching a public
consultation to gather local opinion. Your views are
important and will help to inform our plans.
The proposed development will be on land close
to Hollywall Lane in Sandyford and is bordered by
Broadfield Road to the north and Hollywall Lane
immediately to the south. To the east there are existing
homes and to the west is Boathorse Road. There is a
public footpath running along the eastern boundary of
the site which is shown on the map.
The site is predominantly designated as Green Belt
land under Stoke-on-Trent’s Core Spatial Strategy
(2006-2026) and is largely undeveloped greenfield
land. A submission has already been made in response
to Stoke Council’s Call for Sites to remove the land from
the Green Belt, and allocate it for housing, as part of
the new Local Plan process.
The site is in the ward of Goldenhill and Sandyford. The
nearest hospital is Haywood Hospital and the nearest
primary schools are Goldenhill Primary School and Star
Academy. For secondary education provision, the nearest
schools are Ormiston Horizon Academy, St Margaret Ward
School and Arts College and Co-op Academy Stoke-on-Trent.
The are local shops within a ten-minute walk from the site
and larger supermarkets in Tunstall and Kidsgrove.
Stoke-on-Trent has an urgent need for new and affordable
homes and this proposed development will see Northstone
build up to 400 new homes on land close to Hollywall Lane in Sandyford.
The scheme will include 40% affordable housing brought
forward in partnership with a local Registered Provider.
That’s 15% more than the planning policy requirement of 25%
affordable homes and could mean up to 160 high-quality
homes for people who are not able to afford open market
prices. And a proportion of the homes will be adaptable for
use by people with disabilities.
All the homes will be built to a sustainable design that meets
Building Regulation Standards for energy efficiency.
There is a significant amount of public open space included in
the design and where possible, existing tree and vegetation
coverage will be retained.
A public footpath running along the eastern boundary of
the site will be retained and improved.
This application will see Northstone apply for a hybrid
development in two phases. The first phase located to the
south of the site will be subject to a detailed application and
will be delivered first.
Access to the site will be via Broadfield Road for the northern part of the development and Hollywall Lane for the southern land. The site is well connected to the surrounding area and the wider road transport network. The closest bus stops to the site are those along the High Street bus corridor and provide direct access to destinations
including Crewe, Hanley and Stoke on-Trent. The closest rail station to the site is Kidsgrove. The proposed development will have routes for active travel to encourage cycling and walking and other sustainable modes of transport.
The majority of the site is located within Flood Zone 1 meaning it is at the lowest risk of flooding.
There are small parts of the site which are at a higher flood risk, but
development will be situated as to minimise risk.
The proposed development will not increase flood risk to any of the surrounding uses or neighbours. A comprehensive drainage and flood risk and technical study will be undertaken as part of the application.
The site is not subject to any international or national ecological designations and a full ecological study will be conducted as part of the application.
Specific species studies are being undertaken currently and these will inform the detail of the proposed development.
The proposed site will comply with new Biodiversity Net Gain legislation and the proposed development will enhance the local environment resulting in a measurable improvement in biodiversity.
Northstone, established in 2018, is part of The Peel Group.
Northstone embraces natural land features and habitats in and around the area, to design and develop exceptional places that integrate with existing communities. Northstone uses smart thinking, materials and technology to help reduce the environmental impact of developments, promote sustainability and to protect and benefit the environment wherever possible.
Northstone works with communities by utilising local employment, suppliers and materials and local education institutions to support their apprenticeship schemes.
Northstone places a high value on communication,
engagement and consultation with the local community,
and, as a part of plans to bring forward this new
development of homes, we have undertaken to be
proactive in building relationships, being open and honest
in our communications, and conducting early, dynamic
consultation with the local community, businesses, key
stakeholders and elected representatives.
We would encourage you to share your views on the
proposed development and provide us with suggestions
as to how the development could be improved to meet the
needs of the local community. At these early stages in the
development of the scheme we are open to suggestions
from the local community and want to include your ideas.
The consultation period is now open and you can email your views
to our consultation lead Zoe Ensor zoe@dragonhill.co.uk. You
can also submit your views on the feedback form below.
We will be holding a Public Consultation drop in event for local
residents on Tuesday July 8th 2025.
The event will run from 3.30pm to 7pm and will be held at The
Gateway Community Methodist Church, Heath St, Goldenhill,
Stoke-on-Trent ST6 5RZ.
Our public consultation will close on Thursday July 31st 2025. Please make
sure you submit your comments and suggestions by then. We will
endeavour to acknowledge receipt of all comments.
A hybrid planning application may seek outline planning permission for one part of a site and detailed planning permission for another part of the same site under a single application. They are often used on major developments to enable work to start sooner on one part (or phase) of the site before the full details of the other parts are known.
An outline application is less detailed than a full planning application. The purpose of an outline application is to discuss the principle of development on the site with the Local Planning Authority and to gain an understanding as to whether the nature of a development is acceptable. Specific details known as ‘reserved matters’ can then be confirmed at a later stage which will include further details on appearance, landscaping, layout, scale.
With full or detailed planning applications, the developer submits all the details of the development from the outset. As such, it would provide information such as types of housing, size, layout, style, materials, open space, gardens, access routes etc.
Whilst the final details of the proposed homes are still under consideration, it is expected that development would provide a mix of homes including smaller one and two bed homes through to larger 4 or 5 bed homes. There will be at least 40% of homes delivered as affordable either for sale or rent with a similar diversity in house sizes.
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